In the fresh market, La Lorraine Bakery Group, is the Belgian leader of production and distribution of a wide range of fresh bakery, viennoiserie and pastry products. Every day La Lorraine Bakery Group delivers over 1.000 points of sales in Belgium from 6 production plants. The Group also has a number 1 position in Poland with a range of pre-wrapped long shelf life breads Nowakowski.

In addition, La Lorraine Bakery Group is one of the leaders in frozen bakery products and breads packed under protective atmosphere.

All factories have highly automated production lines for Ready-to-Bake French baguettes, small party rolls, Kaiser rolls, ciabattas, stone baked artisan breads, pastry and viennoiserie such as croissants, chocolate rolls, etc… .

La Lorraine Bakery Group has built a long term experience in all important market segments for frozen bake-off products. For each of these segments it has developed special solutions to help its customers in terms of product ranges, delivery systems, training, selling concepts and consumer branding.

Retail Stores: self-service and shop-in-shop concepts
Foodservice – general : a wide range for hotels, restaurants, catering, etc...
Foodservice for Convenience & Petrol Stores: shop-in-shop concepts with strong branding and consumer appeal.

Our franchise division, PANOS, has 199 different point of sales and is the market leader in Belgium for sandwich shops. Through Panos we have a direct contact to our final consumers.  That is why we try to innovate and surprise our clients on a continuous base with innovative concepts and products.